Human Resource Management: Dreamworks Animations Essay

With Jeffrey Katzenberg as their CEO, DreamWorks Animation’s business encompasses animated content creation for theatres and television as well as merchandising and licensing of their associated characters (Fixmer, 2013). DreamWorks Animation has been an exemplary example when it comes to keeping its employees happy at work, being voted 12th on Fortune’s 2013 top 100 best companies to work for (CNN, 2013). DreamWorks Animation goes through great measures in order to maximize the potential of their employees by ensuring that they are always motivated. By organizing regular special events such as movie screenings and family get-togethers, DreamWorks Animation acknowledges on ensuring work-life balance (Stanger and Groth, 2012). Jeffrey Katzenberg would also initiate communication with his employees daily through social media (Stanger and Groth, 2012). Apart from motivating the employees, this gesture removes the barrier between employer and employee, allowing effective communication. To encourage freedom and expression of creativity, the company allows employees to personalize workstations and create an environment which would maximize their potential (CNN, 2013). DreamWorks Animation depends heavily on their employees who will directly affect the  quality of products. To ensure that DreamWorks Animation is able to meet organizational goals and gain a competitive edge over competitors such as Disney Pixar and Sony Entertainment, it is important that the right human resource management practices are being utilized to maximize the potential of the company and to create a high-performance work system. Such a system is achieved through human resource management by reacting to trends such as increase in emphasis of knowledge workers, empowerment of employees, and improving of teamwork (Noe, R.A. et al., 2014, pg.35). . Analysing and design of jobs For DreamWorks Animation whose main business focus is on the development and creation of animation using state-of-the art technology, this process requires technical knowledge and creativity from their employees in many different specializations. Therefore, it is imperative that job analysis and design of jobs must be done to match the right person to the right job and maximize the potential of the company. The first step is using work flow analysis to gain a better idea on what the work needs to be done is. This is achieved by first determining the products of DreamWorks Animation, followed by the work processes including activities required to produce it, and finally the inputs such as raw materials, equipment, and human resource (Noe, R.A. et al., 2014, pg.100). In the case of DreamWorks Animation, an animation is produced using state-of-the art technology by teams of experts in niched specializations from content creation up to licensing. After determining the work processes and inputs, the next step is to zoom in to the specific job roles and functions. Through the use of job analysis, DreamWorks Animation will be able to get more detailed information and understanding of the jobs in order to match it with the people which best fulfils its requirements (Noe, R.A. et al., 2014, pg.103). The company can get more information about certain job roles and requirements using the Fleishman job analysis system by asking existing employees to fill up surveys based on 52 categories of abilities (Noe, R.A. et al., 2014, pg.108). Having been in the job for a certain period of time and accumulating experience in the certain specialization, a 3-D modeller, for example, could advise on what kind of software knowledge is required by a prospective employee. Once the information is gathered, the next step is to create the job description which would list out the task, duties and responsibilities of the specific job (Noe, R.A. et al., 2014, pg.103). This is important as it provides prospective employees with a clear indication of what is expected of them and the key roles which they will be playing in the job. For DreamWorks Animation, a company which requires knowledge workers who possess specific skillsets and talents in order to fulfil roles within the production process, the emphasis on job specifications is important. By evaluating the job function and understanding the inputs which they invest in such as the equipment and technology, DreamWorks Animation would have to indicate clearly the knowledge, skills, abilities, and other characteristics required for the job (Noe, R.A. et al., 2014, pg.103). By indicating the need of certain software skills or technical certification important in content creation of an animation, DreamWorks Animation will be able to attract the right people for specific jobs. Using job design and redesign, DreamWorks Animation could enhance job performance by fully utilizing the strengths of their employees (Rehman, 2011). One of the ways is by designing efficient jobs, for DreamWorks Animation, could be the passing down of operating procedures from senior employees to speed up certain work processes. Being assigned to specific jobs for extended periods could demotivate employees due to the monotony of the job. By introducing self-managing work teams giving autonomy with regards to schedules and duties to achieve project based objectives, employees feel more empowered and the job becomes less rigid (Noe, R.A. et al., 2014, pg.116). Introducing flexi-time whereby employees are allowed to choose their working times as long as they meet targets set by the company, DreamWorks Animation can also benefit from having a more motivated workforce, in turn encourage generation of creative ideas and improve efficiency. DreamWorks Animation is a company whose product creation involves an intensive work process which requires the expertise and technical nous of knowledge workers. Through the use of job analysis and design, they could benefit from finding the right people for the right jobs by clearly defining the description and requirements (Rehman, 2011). DreamWorks Animation could also increase efficiency and motivation of their employees, benefitting from increased productivity and reducing the turnover rate. Recruitment As DreamWorks Animation depends on development and creation of creative content as their main business function, the quality of employees they have plays a large factor on the quality of product produced. Therefore, employees become the most important resource the company has, and being able to identify and attract potential employees through recruiting becomes a top priority. The decision made by the company in recruiting consists of three main aspects; personnel policies, recruiter traits and behaviours, and recruitment sources (Noe, R.A. et al., 2014, pg.143). In order to attract top talents in their relative specializations to choose DreamWorks animation over their competitors, the first step is using image advertising. Under personnel policies, image advertising is the focus on creating a good impression of the company by advertising the positive experiences of working for them (Noe, R.A. et al., 2014, pg.144). By advertising what DreamWorks Animation has done to provide opportunities for existing employees to showcase their talents and how they have provided a working environment which encourages creativity, the company would be able to appeal to potential employees who value such a working culture. In many cases, especially in a highly-competitive labour market where top talents in the animation industry are highly sought after, DreamWorks Animation should also adopt personnel policies such as lead-the-market pay in order to attract employees with top potential. This is achieved by paying the potential employee a higher salary compared to any others in the current market for the same position (Noe, R.A. et al., 2014, pg.144). For DreamWorks Animation where top talents are needed in niched positions for the creation of their product, they could also offer the potential employee benefits in the form of profit-based bonuses from the project they will be working on. This way, not only does DreamWorks Animation benefit from acquiring a top quality employee, the employee would also be highly motivated to excel due to added benefits. Once the personnel policies are in place, the company would have to make decisions based on recruitment sources. It is important to use the appropriate sources to attract the ideal employees out of a huge job market (Noe, R.A. et al., 2014, pg.145). One option is through internal sources whereby current employees are sourced to fill up newly opened positions. This can be done through job posting whereby information of the position is  communicated to the employees through employee publications or the intranet (Noe, R.A. et al., 2014, pg.145). By recruiting through internal sources, the company will benefit from having an employee who already has experience in the industry and would be able to adapt easily. It will also increase the morale of existing employees as they will see the opportunity for future advancements with the company choosing to recruit from within. DreamWorks Animation could also choose to recruit through external sources such as tertiary institutions. By tapping onto universities, especially those with good reputation and track record for producing the top students in certain specializations, DreamWorks Animation could benefit from attracting the best talents. This is done through enhancing of the company’s presence by attending job fairs and providing internships to students (Noe, R.A. et al., 2014, pg.151). In order to attract the best talents, top companies such as Google have not only provided interns with the opportunity to participate in real projects, they are also paid in the average of US$6000 per month (Buxton, 2013). Once the recruitment process has been completed, DreamWorks Animation should also evaluate which sources attract the best talent and this would help them with future recruitment decisions. Last but not least, DreamWorks Animation should ensure that they provide training to the recruiters who are an extension and representative of the company. By providing guidelines on what are the behaviours to display as well as information which should be provided, recruiters will be able to appeal more to the prospective recruits. With proper utilization of human resource practices in recruitment, DreamWorks Animation will benefit from recruiting the best employees in the industry. This is important as it ensures that not only will they be able to create and develop the best products, they will also gain a competitive edge over their competitors by staffing the company with employees possessing the right competencies and are able to fit in seamlessly to contribute towards achieving organizational goals (Chew and Horwitz, 2004). Performance Management Another important human resource practice DreamWorks Animations should look into is managing of their employee’s performance. There are three main purposes for performance management and the first one is to achieve  strategic purpose whereby the company will be looking to reach organizational goals and business objectives (Noe, R.A. et al., 2014, pg.236). It is also done for administrative purpose which helps the DreamWorks Animation make decisions on appropriate compensation as well as identifies employees who are not meeting required standards (Noe, R.A. et al., 2014, pg.237). Lastly, is to achieve development purpose whereby the strengths and weaknesses of employees are evaluated to provide them with feedback or suggestions to improve their knowledge and skill (Noe, R.A. et al., 2014, pg.238). The first step to effective performance management is to understand the desired outputs and goals set for the company (Noe, R.A. et al., 2014, pg.236). For DreamWorks Animation, the overall objective would be hitting certain profit margins from the successful launch of a new animation. Next, is to evaluate the goals and performance requirements set out for individual employees in order to achieve the organization’s goals, the consequences and performance outcomes should also be evaluated (Noe, R.A. et al., 2014, pg.236). Once the goals are set, it should also be followed by observing and providing of constructive feedback to employees to guide them in achieving the goals (Noe, R.A. et al., 2014, pg.235). With the process in place, DreamWorks Animation should decide on methods or combination of methods most suited for measuring performance. One of the methods could be attribute measurement through graphic rating scale. Through this scale, the employees are being rated based on a list of traits and to what extent do they display such traits (Noe, R.A. et al., 2014, pg.242). This is a highly customizable method which allows DreamWorks Animation to rate their employees according to certain traits which are important for the company such as knowledge and creativity. The company can also measure results through management by objectives by setting goals flowing from top to bottom which contributes to achieving the overall organizational goals, and using of these goals to evaluate performance of employees (Noe, R.A. et al., 2014, pg.248). The goals are often set by individual departments through discussion between managers and employees whereby the goals are specific and challenging (Noe, R.A. et al., 2014, pg.248). For DreamWorks Animation whose business objectives hinges on the success of their animated content, using its profitability as a measurement for evaluating performance is also valid. However, such a method might be unable to predict factors such as climate of the market and efforts put in by the employees (Noe, R.A. et al., 2014, pg.249). By comparing between employees using the simple ranking method, DreamWorks Animation would also be able to have an idea of how employees fare among their peers. This method is carried out by ranking the employees in the department from the best downwards (Noe, R.A. et al., 2014, pg.240). With the method of performance management formulated, the next step is on the delivery to the employees. DreamWorks animation should emphasize on scheduling regular appraisals to ensure that their employees have ample time to correct. Managers providing the feedback should also be trained on how to deliver and prepare for the appraisals (Noe, R.A. et al., 2014, pg.257). To minimize any errors in performance management which may result from difference in standards of judgment or bias which may occur in any of the above methods, DreamWorks Animation should utilize the 360-degree performance appraisal. This method gathers feedback not only from managers, but from the peers, customers, as well as the individual (Noe, R.A. et al., 2014, pg.253). Performance management should also be done in a legal and ethical way to ensure that employees are treated fairly. With proper performance management, DreamWorks Animation will be able to benefit from not only having employees who have a clear idea on what are their goals and ways they could improve, constructive guidance and feedback will also ensure that the company is focused on achieving a common objective. As a result, the productivity of DreamWorks Animation will be improved and employees will be more motivated to work towards their goals. Conclusion With the above human resource management practices in place, in the next five years, DreamWorks Animation will be able to benefit from understanding specific requirements of each job and improve productivity. Having the right people at the right job where their talents are fully utilized, they will create effective workgroups and ensure that their resources are well invested to improve performance. Through finding ways to improve on the current jobs would also be beneficial in their corporate branding as a top company to work for, attracting the best talents around the world. The improvements to existing jobs would also ensure that the employees are given more support and encouragement to realize their potential, therefore  empowering employees. With the right recruitment practices, it would also ensure that their resources would be maximized on sources which would generate quality hire. The emphasis on performance management also allows gives a clear direction on organizational goals and guides employees towards working more effectively. On the whole, DreamWorks Animation will be able to create a high performance work system, they will also see a huge increase in employee morale and reduce turnover rate. Reference List Buxton, R. 2013. Google Intern Salary Reached $6000 A Month, Plus Free Food And Gym. Huffington Post [Online] Available at: http://www.huffingtonpost.com/2013/06/12/google-intern-salary_n_3429746.html [Accessed 6 June 2013] Chew, I.K.H. & Horwtiz, F.M. (2004): ‘Human Resource Management Strategies in Practice: Case-study Findings in Multinational Firms’, Asia Pacific Journal of Human Resources, 42, 1: 32-56. CNN Money (2013). Fortune: 100 Best Companies to Work For. [Online] Available at: http://money.cnn.com/magazines/fortune/best-companies/2013/snapshots/12.html?iid=bc_fl_list [Accessed 5 June 2013] Fixmer, A. 2013, DreamWorks Animation CEO Says TV Will Give Revenue Boost. Bloomberg [Online] Available at: http://www.bloomberg.com/news/2013-06-18/dreamworks-animation-ceo-says-tv-will-give-revenue-boost.html [Accessed 5 June 2013] Noe, R.A., Hollenback, J.R., Gerhart, B., Wright, P.M. (2014): Fundamentals of Human Resource Management, 5th Edition, Singapore: McGraw-Hill. Rehman, M.S. (2011): ‘Job design and job performance relationship: A study of Pakistan Public Sector employees’, Interdisciplinary Journal of Contemporary Research In Business, 2.12: 562-76. Stanger, M. & Groth, A. 2012. 23 Companies With Employee Perks That Will Make You Jealous. Business Insider [Online] Available at: http://www.businessinsider.com/companies-with-awesome-perks-2012-10?op=1 [Accessed 5 June 2013]

American History Study Guide Ch. 15-18

Chapter 15 Elizabeth Cady Stanton: One of the most prominent leaders of the 19th century and leading figure of the early woman’s body; social activist/abolitionist Opposed the 14th and 15th amendment because it did nothing to enfranchise women Leader of the National Suffrage Association Crop-lien/Sharecropping:Growing of cotton and pledge a part of the crop as collateral Sharecropping: initially arose as a compromise between blacks’ desire for land and planters’ demand for labor discipline System allowed each black family to rent a part of a plantation with the crop divided between worker and owner at the end of the year Guaranteed the planters a stable resident labor force Black Codes:Laws passed by the new southern governments that attempted to regulate the lives of the former slaves Granted blacks certain rights: legalized marriage, ownership of property, and limited access to courts Denied them rights to testify against whites, serve on juries or in state mil itias, or to vote Declared that those who failed to sign yearly labor contracts could be arrested and hired out to white landowners Thaddeus Stevens:Radical who represented Pennsylvania in the House of Representatives Wanted to confiscate the land of disloyal planters and divide it among former slaves and northern migrants to the South; plan proved to be too radical Hiram Revels: Mississippi representative for the U. S. Senate during Reconstruction Served as chaplain in the wartime Union army and became the first black senator in American history Enforcement Acts of 1870-1871: Outlawed terrorist societies and allowed the president to use the army against them Continued the expansion of national authority duringReconstruction. Defined crimes that aimed to deprive citizens of the civil and political rights as federal offenses rather than violations of state law Klan eventually went out of existence U. S. v Cruikshank overthrew the Enforcement Acts U. S. v Cruikshank: Ruled that the du e process and equal protection clauses applied only to state action and not to actions of individuals Case that gutted the Enforcement Acts by throwing out convictions of some of those responsible for the Colfax Massacre of 1873 Election of 1876/Bargain of 1877:Republican nominee: Rutherford B. Hayes Democratic nominee: Samuel J. Tilden Election so close that whoever captured SC, FL, or LA would win Bargain: Congress appointed a 15-member electoral commission Members decided Hayes carried the disputed southern states, and therefore, won Reconstruction Act of 1867: Temporarily divided the South into 5 military districts and called for the creation of new state governments, with black men given the right to vote Passed by Congress over Johnson’s veto Chapter 16 Railroad Strike of 1877: ka Great Railroad Strike: first national labor walkout When workers protested a pay cut that paralyzed rail traffic, militia units tried to force them back to work The strike revealed a strong se nse of solidarity among workers and close ties b/w the Republican party and the new class of industrialists Aftermath: government constructed armories to ensure troops would be in hand in the event of labor difficulties Henry George, Progress and Poverty: Influential writer on social issues during the Gilded AgeHe identified the monopolization of land as the cause of social inequality Progress and Poverty: offered a critique of the expansion of poverty amid material abundance Book proposing more optimistic remedies for the unequal distribution of health His solution: â€Å"single tax†which would replace other taxes with a levy on increases in the value of real estate; it would be so high that it would prevent speculation in both urban and rural land George rejected the traditional equation of liberty with ownership of land; saw government as a â€Å"repressive power† Sherman Ant-Trust Act:Banned combinations and practices that restrained free trade; impossible to enfor ce Helped to establish the precedent that the national government could regulate the economy to promoted the public good Lochner v New York/Liberty of Contract Ideal: Supreme court voided a state law establishing ten hours per day or sixty per week as the maximum hours for bakers Battle at Wounded Knee: Soldiers opened fire on Ghost Dancers encamped near Wounded Knee Creek, killing b/w 150 and 200 Indians Marked the end of four centuries of armed conflict b/w the continent’s native population and European settlers and their descendantsAndrew Carnegie: Established a â€Å"vertically integrated† steel company – one that controlled every phase of the business from raw materials to transportation, manufacturing, and distribution. Dominated steel industry Knights of Labor: First group to try to organize unskilled workers as skilled, women alongside men, and blacks as well as whites Wanted to end the use of public and private police forces and court injunctions agains t strikes and labor organizations Thomas A. Edison:Era’s greatest inventor; Invented the phonograph, light bulb, motion picture, and a system for generating and distributing electric power Opened first electric generating station U. S. Steel Company: Founded in 1901; maintained labor policies held by Andrew Carnegie – lower wages and opposition to unionization Chapter 17 Omaha Platform, 1892: Party program adopted at the formative convention of the Populist Party Represents the merger of the agrarian concerns of the Farmers' Alliance with the free-currency monetarism of the Greenback Party while explicitly endorsing the goals of the largely urban Knights of Labor.Tom Watson: Georgia’s leading Populist who worked the hardest to forge a black-white alliance Made vicious speeches whipping up prejudice against blacks, Jews, and Catholics Kansas Exodus: Some blacks sought a way out through emigration from the South 40, 000 to 60, 000 African Americans migrated to Kan sas seeking political equality, freedom from violence, access to education, and economic opportunity Exodus derived from biblical account of Jews escaping slavery in Egypt Ida B. Wells:Nation’s leading antilynching crusader; insisted that given the conditions of southern blacks, the US had no right to call itself the â€Å"land of the free† â€Å"New Immigrants†: 3. 5 million newcomers seeking jobs in the industrial centers of the North and Midwest Described by native-born Americans as members of distinct â€Å"races†, whose lower level of civilization explained everything from their willingness to work for substandard wages to their supposed inborn tendency toward criminal behavior â€Å"Business Unionism†: Women’s Christian Temperance Union:Largest female organization; comprehensive program of economic and political reform including the right to vote â€Å"must abandon the idea that weakness and dependence were their nature and join asse rtively in movements to change society† Frances Willard: President Election of 1896: Republicans met the silverite challenge insisting that gold was the only â€Å"honest† currency Republican nominee: William McKinley Sometimes called the first modern presidential campaign because of the amount of money spent Democrats and Populists supported: William Jennings Bryan McKinley was the winner Platt Amendment:Drafted by Senator Platt of Connecticut Authorized the US to intervene militarily whenever it saw fit; US also acquired a permanent lease on naval stations in Cuba Had to be approved before Cuba could recognize their independence Chapter 18 Muckraking: The use of journalistic skills to expose the underside of American life; Theodore Roosevelt came up with the term New Immigration: Began around 1890 and reached its peak during the Progressive Era People came from southern and eastern Europe; 13 million came to the US, the majority from Italy, Russia, and the Austro-Hung arian empireFordism: Concentration on standardizing output and lowering prices Moving assembly line: car frames brought to workers on a continuously moving conveyor belt Fordism: economic system based on mass production and mass consumption Lawrence, Mass. , strike of 1912: When the state legislature enacted a 54 hour workweek, employers reduced the weekly take home pay of those who had been laboring longer hours Workers spontaneously went on strike and called IWW for assistance Children strikers left the city, and city officials ordered that no more children could leave LawrenceSamuel â€Å"Golden Rule†Jones: Gilded Age mayors who pioneered urban Progressivism Instituted 8 hour day and paid vacations at his factory that produced oil drilling equipment Founded night schools and free kindergartens, built new parks, and supported right of workers to unionize Jane Addams: Era’s most prominent female reformer Believed woman’s life should be governed by the â€Å"fa mily claim† – the obligation to devote herself to parents, husband, and children Founder of the Hull House in 1889 – settlement house devoted to improving the lives of the immigrant poorJohn Muir: Organized the Sierra Club to help preserve forests from uncontrolled logging by timber companies and other intrusions of civilization Federal Trade Commission: Second expansion of national power in 1914 Established to investigate and prohibit â€Å"unfair†business activities such as price-fixing and monopolistic practices Welcomed by many business leaders as a means of restoring order to the economic marketplace and warding off more radical measure for curbing corporate power

Arpit Essay

One of these slogans are Who controls the past controls the future: who controls the present controls the past. This, as a whole, means that the past has an effect on the future, for previous events that occurred ensure the mindset of the people in the future, and whether or not they want to repeat history. Also, the party controls the people in the present, and can therefore control the past with the authority to go back and modify history on paper to control what is being taught to the masses. Events in the past have a great influence on events in he future.This is an ideal held to be true not only in the society in 1 984, but also in todays society. The past is recorded in history books, and is taught in schools. If the past was ideal, then people will try to re-establish it. However, if the past was horrendous, then people will try to ensure that such events wont happen again. This correlates to the technique used by the party. They created a past of desolation and anguish through altering history records, and claim to have liberated the people of Oceania.As a result, everyone fully bides by the Party, for they dont want to repeat the past. Therefore, who controls the past controls the future. Anagram 2 The Party itself controls the present, therefore it is able to control the past. Their main objective is to remain in total command at all times, and control everyone both physically and mentally. Physically, they use telescopes to monitor their subjects every move, so that they are under constant surveillance and put under pressure of the government. For the mental effect, they rewrite and manipulate the intent of historical resources. This allows them to have power over the way in which its subjects think about the past. This is an advantage, for all of their resources reflect the ideology of the Party itself, and they are able to show themselves in a positive manner so that they can stay in power. In addition, everyone is prohibited from keeping journals and other keepsakes from their pasts. As a result, the citizens of Oceania have an imprecise and fleeting memory, which allows the Party to tell them anything, knowing that they will live it.Thus, the Party controls the past with controlling the present. In 1984 by George Orwell, Party slogans are significant ways to hold their main principles. The slogan, Who controls the past controls the future: who controls the present controls the past is noteworthy for its true meaning. It means that past events are influential on the future, and determines the recurrence of history. Also, it means that the government that controls the present has the ability to control the past, through changing historical records.

Write a paper on the movie Princess Mononoke Essay

Write a paper on the movie Princess Mononoke - Essay Example This paper will discuss the development of the movie touching on various major themes developed. It will discuss the issue of incapability of harmony, selfishness by human beings as well as humans being triggered to bring about a difference. The director of the movie, Hayao Miyazaki demonstrates the constant conflict between human beings and other non-human creatures. He suggests that human beings are selfish and do not care for the benefit or plight of the other creature or nature. He maintains visual accords between the horrifying violence and the awesome beauty. The movie director also adds an aspect of expectancy to the episode through the view point of Ashitaka as the story ends in a catastrophic hunt for the forest spirit. His demonic illness forces him to cause fatal disasters upon his opponents who struggle to renovate and maintain peace (Fortier, 3). The background of the movie occurred historically in Japan in the Muromachi era (1392-1573). This happened when the weapons first begun to appear in the country. A powerful ogre gains entry in the peaceful village of Ashitaka, who was a young warrior. The ogre plows with surpassing abhorrence towards the village, intending to annihilate it and execute every human it can find. The hatred grew stronger in the monster that the very grass it ran across wilted away to a brown mush. However, Ashitaka finally defeats the demon and speaks to the gathered creatures with its dying breath. The ogre informs the villagers that he was a great boar protector-god with the aim of destroying humans who had already caused destruction in his forest. The boar curses Ashitaka in the form of an overwhelming disease in his arm. As its already-dead body falls down, it utters a scathing curse on humanity (Potter, 1). The movie starts in a certain village located at the edge of a large forest. Prince Ashitaka, a young warrior, discovers a fierce beast in the

Video cameras in police Term Paper Example | Topics and Well Written Essays - 1000 words

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Critical Evaluation of the Three Approaches to International Human Essay

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Myths, Misconceptions, and Fears Assignment Example | Topics and Well Written Essays - 250 words

Myths, Misconceptions, and Fears - Assignment Example That is, many are those who have had the fear that using hypnosis will lead to permanent criminal and immoral conduct in patients. But this is a fear that can clearly not be substantiated because hypnosis is known to be a therapy that has a moderation of service, compassing its implementation for only temporary situations and not permanent basis (Husky, 2011). In the application and usage of hypnosis as a complementary and alternative medicine, there are some biases that are often complained of by researchers. This bias has to do with the kind of revelations that people undergoing hypnosis are made to reveal about their lives. The commonest form of argument has been that people are made only to reveal the deepest darkest secrets of their lives, exposing them to public ridicule. But this situation has been explained by Cuellar (2006), explaining that hypnosis that is done as showbiz must be differentiated from those that are done on a clinical medicinal basis. Finally, the use of hypnosis would be contraindicated in patients who show excess aggression and characteristic chaos when exposed to the method. The reason for this is that such people have wrong reactions toward the process and if not withdrawn from may bring about unexpected consequences and side

Analysis of the Various Marketing Channels Term Paper

Analysis of the Various Marketing Channels - Term Paper Example For a marketing channel to be effective, it requires that proper communication is effectively done to avoid poor communication. Communication involves advertising, promotions; electronic-mail, telephone conversations and complaints follow up. To be able to design an effective marketing channel, it is imperative that the business analyze customer needs, set up objectives and also be able to evaluate alternative marketing channels for their organization. In the traditional retail business wholesalers, distributors, retailers, and the consumers are all involved in the transferring process. Storage and shipping is an important aspect of the marketing channel and it takes place at every level of the distribution channel. It is usually facilitated by players such as warehouse agents and freight carriers. Another aspect of the retail business involves the services that are given to the customer and such activities include providing them with adequate information, training them on all aspects of the product, fulfilling any statutory and legal requirements and facilitation of credit services for the customers (Hennig-Thurau and Hansen 2000). Morrison's company was founded in 1899 by William Morrison. It began as a single egg and butter stall in Bradford, West Yorkshire. This company is one of the largest food retailer supermarkets with 375 stores. It mainly deals with food and groceries. Though big, it does not offer its customers an online shopping service which is crucial for the expansion of the business. In addition, it has yet to venture into the financial services market that is essentialThis Company is said to have the same prices in all its stores and this has made it win their customers loyalty. Since it has a relatively small size and regional focus. It promotes most of its own products through using its Farmers, Boy, and product subsidiaries. By the use of the wholesale model, this has proved to be the focal point in generating the company's profits while at the same time, it has maintained low prices. The company depends on its own subsidiaries to provide products and packagings to all its stores.T hey also have their own manufacturing facility which is unique to suit their market. The Morrison's company lays its emphasis on freshness, quality, provenance, in-store production, in-season food and their expression of their deep understanding of food. (Hennig-Thurau and Hansen 2000). The company operates its own manufacturing plant and it does its own distribution because all these channels are well integrated. In this company, they match the retail opening hours in all their stores. This chain of supermarkets also focuses on selling fresh food and also offers an employee discount scheme. Promotional offers are used like "half price "rather than "buy one get one free".

Film review for the movie blow Example | Topics and Well Written Essays - 1000 words

Film for the blow - Movie Review Example Later on, he visited his parents, and his mother had called the authorities to come and pick him up. He ended up in prison. However, there was a large question of how George was able to jump bail as he was already sentenced to two years. This is not how this would work ordinarily. Usually, the bail is set for the defendants who are awaiting trial and had not yet been sentenced. Then, after an individual has already been sentenced, they usually begin their incarceration right then and there. It is highly unusual that George was able to walk free after getting his sentence. Sometimes a defendant may be able to walk free after he or she has been convicted before they are sentenced if they post bail. But rarely a defendant gets a sentence and is able to walk onto the street after this. So, this was a peculiarity of the film, and one aspect that did not seem entirely realistic. Another unrealistic issue with the movie is the fact that after George is finally found and begins to serve his time, he is apparently sentenced to 26 months. His original sentence, according to George himself when he came out on the street and encountered Barbara who told George that she was dying, was 24 months. This would mean that even though George had jumped bail and had been hiding from the authorities for the previous two years, he only got two months added onto his sentence. It seems as if jumping bail should have been an additional charge that George would have had to face which would mean that he would have to be sentenced for that charge as well. However, it did not show that George had to stand trial nor be sentenced on his bail-jumping, and he only had to serve two extra months for what should have been considered to be a serious crime. Perhaps, the movie simply did not show that George was re-sentenced or charged with the crime of bail-jumping; it seems that George did not face this extra crime if he did not really have to do too much extra time. There is another scene, later o n, that also inexplicably features George jumping bail after being convicted of a drug-related offense. This was the scene after he and his party gets raided by the FBI. It was unclear exactly why the FBI was even surveilling George at this time as George had long since stopped the drug trade, so this was a question that was also left unanswered. However, George apparently gets convicted once again of distributing drugs, but again he becomes a fugitive. This seems especially unrealistic, considering that George had a history of being a fugitive so he should have been deemed a flight risk during this trial and been denied bail. Whether or not he got bail is not known. However, again he was seemingly able to be on the streets even after a conviction - this is doubly unrealistic. And he again gets a very light sentence – just three years. It is unclear what he was charged with and what he did wrong, but having already been convicted once of distributing drugs and apparently gett ing caught with a kilo of cocaine in his trunk, as he is on the run from another conviction, he would have to serve more than three years. After the previous lenient convictions it is especially mystifying that he finally got a sentence of 60 years for his final conviction. Compared to what he had done before, the conviction for his final act of drug distribution seems overly harsh. There are many similarities

Selling Apporoach Essay Example for Free

Selling Apporoach Essay 1. It is important for a sales person to anticipate buyers concerns and objectives because it shows that you have concerns as well and as a sales person you must generate the correct information to help buyers understand there interest. 2. There are multiple numbers of objectives, but only a few are more difficult to handle and they fall in this categories needs objection, product or service objectives, company or source objections, price objections and time objectives. 3. The direct denial method should only be used unsubstantially. It would also be better to use it towards customers that you already established a good vibe for the relationship. 4. I do agree to the saying â€Å"if a sales person gets sales resistance, then he or she has done a very good job during the presentation because that means that they didn’t clearly give enough information toward the customer concerns. 5. I believe a sales person want to agree to sales resistance if the sale wasn’t meant for them. 6. There should never be a situation where the sales person can’t overcome sales resistance because there is a term LAARC. Its and acronym for listen, acknowledge, asses, respond and confirmed that describes an effective process for sales people to follow to overcome sales resistance. 7. I agree that closing is the most important stage of the sells process because it’s a review of everything discussed and it give the consumer and sales person clarification and unsterdaning the product 8. Sales people shouldn’t have any closing techniques ready to use during a sales call because all customers have different needs and wants to a product so it should be based on what the salesperson picks up to determine what the closing technique should be. 9. The eLAARC method can be used for all types of sales resistance because it evolves you to listen, acknowledge, respond, and confirm the sales resistance. 10. The best method to handle sales resistance is to know your product, keep a positive attitude, be enthusiastic, and keep your customer happy.

Raymond Carvers Short Stories Mine Little Things

Raymond Carvers Short Stories Mine Little Things Analysis of Raymond Carvers Short Stories Mine Little Things The word genre is derived from the French word kind or class. Genre is a term which is used to identify a form of literature. It is widely used in rhetoric, literary theory, media theory and linguistics (Chandler). It is an elaborative classing system. There are different kinds of Genre but the one used in this story is a narrative short story (Genre Types). Essay is a short piece of writing, a literary device for saying almost everything. It can be literary criticism, political manifestos, learned arguments, observations of daily life, etc. This short story can be categorized as a dialogue essay. Critical Analysis Both the stories narrate the incidence of a fight between a husband and a wife. The reason for the discontentment is not mentioned in the story but it clearly describes the argumentative dialogues of the husband and the wife (Chandler). The arguments take hype when both start fighting for the possession of their little baby. The story starts with an angry quarrel as the man prepares to walk out of his house leaving his wife and trying to snatch his baby from the wife. Their hatred for each other demonstrates itself as a physical struggle over their baby, with each parent pulling on an arm until the baby is seriously injured (Chandler). The story Little Things is more descriptive and describes the situation more clearly. The story Mine leaves on the reader to decide certain things i.e. the reader has to make guesses after reading the story and arrive on conclusions. The second story, appealed me the most as it describes the situation in the story in a much better way and helps the reader to understand it very clearly (McDermott). The version Little Things is better than the version Mine because it is more elaborative and descriptive. It describes the emotions of the husband, wife and the baby more deeply than the version Mine. This version clearly describes the happenings in the story and the conversations between the husband the wife (McDermott). There are a few word alterations, omissions and paragraphing changes in the version Little Things, but the focus is on the beginning and ending paragraphs where the most important changes occur, which strengthen the story. It explains the emotional attachment of the parents with the baby and their fight because of this emotional relationship (McDermott). The Readers response theory can be applied for the version Mine, in which the reader has to find out the conclusion and analyze the situation, thus it requires more constructive participation form the reader. But it does not describe the situation clearly, which is a big shortcoming of this version (McDermott). The version Mine focuses on the sun and the revised version on weather, which is much broader and enables the reader to make more affiliations. It arouses the humanistic element by evoking expressions such as under the weather or heavy weather that are used to describe health in emotional agitation (McDermott) The omission of whose chubby face gazed up at them from the picture on the table is a vast improvement, as shifting the emphasis from the baby to the picture of the baby was a great mistake in the version Mine. The scuffle is over the baby and not on the picture; the shift causes a loss of momentum. In the last sentence also, shifting to passive expression strengthens the meaning (McDermott). This is a subtle change, but modifying they decide the issue to the issue was decided shows the lack of control the parents have, as they are not deciding anything. Thesis statement Based on the above discussion, following thesis can be stated: The two short stories entitled Mine and Little Things written by Raymond Carver consist of narrative genre and can be termed as Dialogue essays. The version Little Things is more appealing than the version Mine (McDermott). The two versions of the same story entitled Mine Little Things describe the situations prevailing between the husband and the wife, while they are having a feud for the possession of the baby. The version Little Things is considered to be more impressive as it is more elaborative and descriptive and describes the whole situation more clearly. It gives a better understanding of the story to the reader. It shows a clear picture of the emotions of both the husband and the wife for their baby (McDermott). Mine reflects the dramatic action of the story. This title is so explicit in representing the action, as the parents fight for the baby reminds of how children fight for their possession. On the other hand, the title Little Things is a commentary on the character of the parents for putting such selfish needs (wining possession) ahead of the babys welfare. Thus, Little Things is an improved version of Mine (Chandler). Work Cited Genre Types. 2007. http://www.falmouth.k12.ma.us/uploads/File/balancedliteracy/Genre%20Types.doc Chandler, Daniel. 2002. An Introduction to Genre Theory http://www.aber.ac.uk/media/Documents/intgenre/intgenre1.html McDermott, Steven J. Feb 2004. Storyglossia: The Art of Short Stories. http://www.storyglossia.com/blog/archives/2004_02_08_archive.html